“商业向善”关键在于厘清ESG如何重塑公益价值坐标，北大光华构筑ESG未来共益场

Core Insights - The forum emphasizes the importance of clarifying how ESG (Environmental, Social, Governance) can reshape the value coordinates of public welfare, aiming to find sustainable intersections between public interest and corporate goals [2] - The event marks the significant return of the Peking University Guanghua MBA Public Welfare Forum, focusing on the development trends, collaborative mechanisms, and practical paths of ESG in China [2][12] Group 1: ESG Development and Collaboration - The localization of ESG principles in China is a critical area of consideration [4] - The forum gathered representatives from various sectors to discuss the local implementation of ESG and the direction of social responsibility practices [6] - The first roundtable focused on stakeholder collaboration and value co-creation under the ESG framework, highlighting the need for a responsibility-oriented mechanism [7] Group 2: Integration of Business and Social Responsibility - The integration of business objectives with social responsibility is essential for creating a better society [6] - The concept of "business for good" can enhance a company's social value and amplify the overall impact of public welfare [5] - The second roundtable addressed balancing short-term interests with long-term value in ESG practices, with insights from experts in various fields [8] Group 3: Practical Applications and Innovations - Companies are encouraged to actively engage in social issues and leverage their core capabilities to address societal challenges [8] - The forum featured a public welfare innovation market, showcasing nearly 20 organizations and promoting immediate connections between goodwill resources and social needs [10] - The event highlighted the necessity of a collaborative approach to ESG, advocating for long-term thinking over short-term profit [12]