Core Viewpoint - The "old-for-new" consumption policy continues to be a significant driver for market vitality and consumer spending, with substantial government funding allocated to support its implementation [1][4][8] Group 1: Policy and Funding - The central government will distribute 138 billion yuan in funding in the third and fourth quarters to support the "old-for-new" consumption policy [1][3] - The scale of special national bond funding for the policy has doubled from 150 billion yuan last year to 300 billion yuan this year [3] - A total of 1.1 trillion yuan in sales has been generated from five major categories of consumer goods under the "old-for-new" policy by May 31, 2023 [8] Group 2: Market Impact - The "old-for-new" policy has significantly boosted sales in various regions, with Hubei province reporting sales of 3.358 million units and a total sales amount of 41.483 billion yuan [5] - In Liaoning, 2 million consumers participated in the program, directly driving consumption by over 15 billion yuan [5] - Shandong province has seen nearly 50.3 billion yuan in sales driven by the "old-for-new" initiative [5] Group 3: Consumer Experience and Structural Upgrades - Local governments are actively optimizing policy processes to reduce the financial burden on participating enterprises and enhance consumer experience [5] - The policy not only boosts sales but also promotes structural upgrades in consumer goods and transformation in related industry chains [8]
今年以来销售额破万亿！消费品以旧换新激发市场活力 消费潜力持续释放
Yang Shi Wang·2025-06-20 12:27