上海消费新亮点⑧｜260亿消费从何而来？“以旧换新”精准落地背后的“上海合力”

Core Insights - The "Shanghai Shopping Festival" is taking place from late April to late June 2025, aiming to explore new highlights and trends in Shanghai's physical consumption [1] - The "old-for-new" policy in Shanghai remains stable, with no adjustments planned, providing a solid foundation for the consumption boom [1][3] - The latest data shows that since the implementation of the "old-for-new" policy, over 11 million orders have been placed, generating sales exceeding 26 billion yuan [1][2] Policy Impact - The "old-for-new" policy, combined with government and enterprise subsidies, has significantly boosted consumer enthusiasm, leading to a 100% increase in orders during the recent "618" promotion [3][4] - The sales of air conditioning, kitchen appliances, and televisions have seen year-on-year growth exceeding 60%, while 3C products like smartphones and computers have surged by 128% [3] - The government subsidy acts as a strong catalyst, allowing consumers to benefit from additional discounts, with total savings reaching up to 40% [4] Consumer Behavior - Consumers are increasingly calculating the economic, safety, and comfort benefits of upgrading their appliances, leading to a surge in demand for energy-efficient and smart home products [7][8] - The trend towards "smart" and "green" appliances is evident, with sales of integrated and multifunctional devices seeing significant growth [3][6] - Young consumers, particularly those born after 1995, are driving the demand for smart home appliances, with over 70% of purchases attributed to this demographic [3] Market Dynamics - The collaboration between government and enterprises has been crucial in maximizing the impact of the subsidy policies, ensuring a smooth execution of the "old-for-new" initiative [10][11] - The innovative funding pre-allocation mechanism has alleviated cash flow pressures on businesses, ensuring that they can continue to offer subsidies to consumers [10] - Future recommendations include a tiered subsidy design and dynamic fund allocation to balance consumption stimulation and green transformation [10][11]