实业巨头方大集团加码三亚，投资百亿元或建医疗健康城，土拍市场频现民企“新面孔”

Core Viewpoint - The recent land auction in Sanya, Hainan, where four plots totaling 546.55 acres were sold for approximately 4.4 billion yuan, marks a new high for single-day land sales in the region, with Sanya Fangda Health Investment Co., Ltd. acquiring two plots for 2.875 billion yuan, setting a record for private enterprises in Hainan in 2023 [2][3][4]. Group 1: Land Acquisition Details - The two plots acquired by Sanya Fangda Health Investment cover approximately 286,400 square meters (about 430 acres) and require a total investment of 10 billion yuan within five years [3]. - One plot is designated for residential and commercial use, with a total price of 1.31 billion yuan, while the other is a mixed-use plot including residential, hospital, and commercial spaces, priced at 1.565 billion yuan [3][4]. - The residential portion has a floor area ratio of only 1.2, leading to a sale price of approximately 17,000 yuan per square meter [3]. Group 2: Company Background and Strategy - Sanya Fangda Health Investment was established in May 2023 with a registered capital of 3.5 billion yuan, primarily owned by Liaoning Fangda Group [4]. - Liaoning Fangda Group operates across five major sectors, including carbon products, steel, pharmaceuticals, commerce, and aviation, and has multiple listed companies [4][5]. - The acquisition aligns with the company's strategy to leverage Hainan's free trade port policies and the growing health industry, with plans to invest 5 billion yuan in a health city in Haitang Bay [5]. Group 3: Market Trends and Insights - The land market has seen a rise in private enterprises, with 24 private companies among the top 100 land acquirers in the first five months of 2023, representing 16.8% of total acquisition amounts, an increase from the previous year [6][8]. - New entrants in the market are primarily motivated by the desire to seek development opportunities and improve their asset structures, with many focusing on core regions where they have a deeper understanding of market demands [8]. - Despite the increased willingness of private enterprises to acquire land, the sustainability of this trend remains uncertain, as many acquisitions are opportunistic rather than part of a stable development model [8].