直击五粮液股东大会丨年轻人“爱低度”？下半年来试试“29度五粮液”

Core Viewpoint - Wuliangye Group emphasizes the importance of focusing on its own development amidst current uncertainties, aiming for quality and reasonable growth by 2025 [2] Market Strategy Adjustment - The eighth generation of Wuliangye will focus on direct distribution to 20 cities with a dynamic and flexible adjustment of quantities based on market demand [5][9] - In 2022, Wuliangye's product revenue reached 67.875 billion yuan, a year-on-year increase of 8.07%, with a gross margin of 87.02% [5] - The company has implemented a refined market strategy for the eighth generation of Wuliangye, with online sales increasing by 30% year-on-year during the Spring Festival [5] Market Development and Talent Strategy - Wuliangye is committed to enhancing its market competitiveness by optimizing its terminal network and expanding into emerging channels [9][10] - The company is focusing on market-oriented and professional talent development, with a new mechanism for selecting personnel in its e-commerce division [10] Incremental Market Expansion - Wuliangye plans to open 21 new overseas markets in 2024 and has appointed two young vice presidents to lead internationalization and youth-oriented strategies [18][14] - The company aims to integrate its products into mainstream consumer groups abroad through collaborations with Michelin restaurants [19] Youth-Oriented Strategy - Wuliangye is launching products with lower alcohol content to cater to the preferences of younger consumers, with plans to introduce a 29-degree product later this year [20] - The company is creating diverse consumption scenarios and engaging with young consumers through social media platforms and events [20]