Workflow
赋能“自媒体”创作者!解码支付宝生活号流量逻辑与商业机遇
Sou Hu Cai Jing·2025-06-20 13:11

Group 1 - The training session focused on the integration of content creation and platform operation, exploring innovative paths and business opportunities for local self-media creators and MCN organizations [1][2] - Key topics included decoding platform rules, streamlining the creative process, and identifying collaboration resources, with an emphasis on the flow distribution mechanism and incentive policies of Alipay's Life Number [2] - The session featured a case study of top accounts on the Life Number, showcasing an efficient closed-loop path from policy education to community service and offline conversion, providing a replicable content monetization model for creators [2] Group 2 - The event included a Q&A session where representatives from Ant Group's Digital Livelihood Division engaged in discussions with self-media influencers and MCN operators about platform ecosystem construction and collaboration mechanisms [4] - The Ant Group representative expressed a desire for deeper understanding of Alipay's Life Number and encouraged creators to join, highlighting the platform's potential as a key entry point for connecting users with local services and offering diverse commercial opportunities [4]