Core Insights - Stellantis is evaluating the potential divestiture of its luxury brand Maserati amid significant pressures from rising import tariffs in the U.S. and competition from Chinese electric vehicle brands in the global luxury car market [1][2] - Maserati's global deliveries have plummeted to 14,725 units in 2024, nearly halving from 26,689 units in 2023, indicating severe market challenges [1] - The decline in Maserati's sales is attributed to underperformance of its core model Grecale, a structural shift in demand from Chinese consumers, and a slowdown in product updates [1] Company Strategy - Stellantis has engaged McKinsey & Company to develop new strategic plans for its luxury brands, including Maserati and Alfa Romeo, during a transitional period under Chairman John Elkann [1] - Official representatives from Stellantis have denied rumors regarding the sale of Maserati, but the company has not provided further details on the strategic evaluation [1] Industry Context - The automotive industry is facing challenges related to accelerated electrification, geopolitical risks, and the need to optimize brand portfolios and improve operational efficiency [2] - The future direction of Maserati may serve as a case study for how multinational automotive companies respond to global industry changes [2]
中国车企冲击叠加美关税预期 Stellantis(STLA.US)拟剥离玛莎拉蒂