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Core Insights - The article discusses the growing trend of emotional consumption, which is driven by consumers' emotional needs for immediate psychological satisfaction or comfort, leading to impulsive and virtualized purchasing behaviors [1] Emotional Consumption Characteristics - Emotional consumption is characterized by decision-making driven by emotions such as stress, loneliness, and anxiety rather than the actual functionality of products [1] - Consumers seek immediate gratification, emphasizing emotional release and psychological comfort during the consumption process [1] - The objects of consumption are often virtual services or symbolic products, such as exam blessings, emotional companionship, and various items that carry emotional value [1] Virtual Emotional Services - Services like "renting Einstein's brain" and "exam blessings" have gained popularity, exploiting students' anxiety for marketing purposes, often providing vague promises that do not align with actual outcomes [1] - Recommendations for consumers include: - Clarifying service content and demanding detailed descriptions from providers [1] - Being cautious of high-priced virtual promises, especially those exceeding 50 yuan [1] - Prioritizing certified merchants and checking transaction records and user reviews [1] Emotional Support Services - Services such as companionship and emotional outlets are prevalent, but the industry has low entry barriers, leading to varying service quality and some providers lacking professional qualifications [1] Gaming and Entertainment Consumption - The gaming industry sees a rise in character customization purchases, but excessive spending can lead to financial strain [2] - Recommendations for consumers include: - Setting a monthly spending limit based on income [2] - Implementing parental controls to prevent minors from overspending [2] - Understanding the nature of virtual assets and the risks associated with them [2] Game Companion Services - The quality of game companion services varies, with common issues like no-shows and poor attitudes [3] - Suggestions for consumers include: - Checking the historical ratings of companions and prioritizing those with high positive feedback [3] - Clearly communicating service requirements before booking [3] - Using reputable platforms for transactions to avoid risks [3] Stress Relief Products - Creative stress relief tools are popular, but some may pose safety risks due to harmful materials [4][6] - Consumers are advised to: - Verify product certifications and ensure they are made from non-toxic materials [6] - Prefer reusable products to reduce costs and environmental impact [7] Safety Considerations for Atmosphere-Enhancing Products - Products like aromatherapy, plants, and sleep aids can pose safety or health risks if misused [7] - Consumers should check product standards and ensure proper ventilation when using indoor plants [9] Consumer Awareness - The article emphasizes the importance of maintaining a clear understanding of consumption, advocating for "moderate enjoyment, rational spending, and safe consumption" principles [11]