WLY(SZ:000858) Zhong Guo Zheng Quan Bao·2025-06-20 14:50Core Viewpoint - The current transformation in the liquor consumption landscape emphasizes the importance of adapting to younger consumers and leveraging digital channels, with the company focusing on turning challenges into opportunities [2][3]. Group 1: Strategic Goals - The company aims to consolidate and enhance its stable development by aligning its total revenue growth with macroeconomic indicators by 2025 [3]. - The overall positioning for 2025 is "Marketing Execution Enhancement Year," focusing on increasing brand value and optimizing product movement and service capabilities [3]. - The company plans to refine market operations, expand existing market share, and cater to diverse consumer needs through differentiated products [3]. Group 2: Brand and Market Development - Embracing younger consumers is identified as a core strategy for future growth, with initiatives planned across organizational support, product innovation, channel expansion, communication upgrades, and marketing deepening [5]. - The company is accelerating its internationalization efforts, having successfully launched products like the Wuliangye Ronin cocktail in Europe and Wuliang Highball in South Korea, which have received positive market feedback [5]. - The international market is expected to become a significant component of the company's revenue growth over the next 5 to 10 years [5].