直击五粮液股东大会： 多措并举应对行业调整 加速年轻化国际化布局

Core Viewpoint - The white liquor industry is undergoing significant adjustments, and Wuliangye's ability to navigate these changes is a focal point for shareholders [1] Group 1: Industry Adjustments - The white liquor industry has entered a deep adjustment phase in 2024, characterized by increased volatility, intensified competition, accelerated market concentration, and structural differentiation [2] - Wuliangye is implementing marketing system reforms, establishing a liquor sales company, enhancing its marketing executive team, and exploring direct distribution in core cities and instant retail [2] Group 2: Strategic Planning - Wuliangye's strategic focus for 2025 is on enhancing brand value, optimizing product movement, channel efficiency, and service capabilities to boost both brand value and market share [2] - The company aims to expand market share through refined operations, targeting both strong and weak markets with systematic marketing policies [2] - Wuliangye plans to embrace younger consumers by launching initiatives that cater to their preferences, including lower alcohol content products and trendy designs [3][4] Group 3: Targeting Young Consumers - Capturing the young consumer demographic is identified as a core strategy for Wuliangye's future growth, with an emphasis on understanding their values, lifestyles, and consumption preferences [3] - The company is focusing on product innovation, channel expansion, and marketing enhancement to promote brand youthfulness [4] Group 4: Internationalization Efforts - Wuliangye is accelerating its internationalization strategy, which is one of its four strategic priorities, aiming to integrate its products into international markets [6] - The company has successfully launched cocktails in Europe and sparkling wines in South Korea, receiving positive feedback from international consumers [6] - Wuliangye is innovating its brand promotion by collaborating with Michelin restaurants to enhance its international market presence [6]