提振消费政策持续显效（锐财经）

Group 1: Overall Consumption Trends - In May, the total retail sales of consumer goods reached 4.13 trillion yuan, a year-on-year increase of 6.4%, marking the fastest monthly growth rate in 2024 [1] - From January to May, the total retail sales amounted to 20.32 trillion yuan, with a year-on-year growth of 5.0% [1] - The service retail sector saw a year-on-year growth of 5.2% from January to May, slightly higher than the growth rate of goods retail [4] Group 2: Factors Driving Consumption - Policies aimed at boosting consumption have shown effectiveness, with promotional events and increased holidays contributing to a faster release of consumer demand [2] - The retail sales of goods increased by 6.5% year-on-year in May, with significant growth in categories such as home appliances and communication equipment, which saw increases of 53.0% and 33.0% respectively [2] - The online retail sector experienced a year-on-year growth of 8.5% from January to May, driven by promotional activities and government subsidies [7] Group 3: Regional Consumption Insights - The retail sales in county and rural areas grew by 5.4% from January to May, outpacing urban areas by 0.6 percentage points [2] - The share of county and rural retail sales in the total retail sales reached 38.9%, an increase of 0.1 percentage points compared to the previous year [2] Group 4: Service Sector Performance - The tourism and dining sectors showed strong growth, with restaurant revenues increasing by 5.0% year-on-year from January to May [4] - The retail sales in tourism-related services and cultural leisure services also demonstrated positive trends during the same period [4] Group 5: Future Outlook - There is a need to enhance residents' consumption capacity and willingness, as the internal driving force for consumption growth remains to be strengthened [8] - Future actions will focus on implementing special measures to boost consumption and fostering new consumption scenarios and dynamics [8]