海天赴港上市破发，为何大家不爱买海天酱油了？4个原因很现实

Core Viewpoint - Recently, Haitian Soy Sauce's IPO in Hong Kong attracted significant interest, with over 200,000 participants and a subscription rate exceeding 918 times, but the stock price fell below the issue price on the first day of trading, disappointing many investors [1][3]. Group 1: Company Performance - Haitian Soy Sauce, once a market leader, is experiencing a decline in performance and customer base, with even chefs reducing their use of soy sauce [3]. - The company has faced criticism for changes in its product formula, leading to a perceived decline in taste quality, as consumers report that the soy sauce has become less flavorful compared to previous versions [5]. - There are concerns regarding the use of cheaper raw materials to increase profits, which has resulted in a compromise on product quality, such as substituting defatted soybeans for whole soybeans and shortening fermentation times [7]. Group 2: Consumer Sentiment - The overuse of additives has raised food safety concerns among consumers, particularly following the "double standard" incident in 2022, where domestic products contained various additives while similar products sold abroad were labeled as "zero additives" [9]. - The brand's reputation has declined as consumers increasingly prefer healthier, natural food options, leading to a shift towards zero-additive and organic soy sauces, while Haitian has lagged in product innovation [12]. - The rise of social media has accelerated the spread of negative reviews, making it easier for consumers to share their experiences, which can quickly impact purchasing decisions in the face of trust issues related to product quality and safety [14].