反季爆单！喜茶、茉莉奶白的“咸酪”，为何夏天卖疯了？

Core Insights - The beverage industry is experiencing a surge in popularity for "salty cheese" and "cheese" drinks during summer, which traditionally are more suited for autumn and winter [3][5][21] - Major brands are launching innovative products that incorporate these flavors, indicating a shift in consumer preferences and product trends [5][21] Product Trends - Salty cheese and cheese drinks are becoming mainstream, with brands like Jasmine Milk White and Heytea introducing new products that feature these flavors [3][5][21] - Jasmine Milk White's "Mascarpone Salty Cheese Milk" is marketed as a "drinkable tiramisu," showcasing a layered structure that enhances the drinking experience [5][10] - Heytea's "Cheese Salty Cheese藏茶" and "Cheese Salty Cheese・Buckwheat Longjing" have seen significant demand, with some locations experiencing stock shortages shortly after launch [5][16] Consumer Experience - Brands are providing detailed drinking guides to enhance consumer engagement, encouraging a multi-layered tasting experience [5][12] - Positive consumer feedback highlights the rich and smooth texture of these drinks, with descriptors like "rich and silky" and "salty-sweet dynamo" [5][12] Flavor Innovation - The use of innovative ingredients, such as Mascarpone cheese and salty cheese, is redefining traditional perceptions of cheese drinks, making them more suitable for summer consumption [10][12] - The combination of salty cheese with tea bases is creating unique flavor profiles that appeal to younger consumers [14][16] Market Potential - The trend of cheese drinks aligns with the broader movement towards dessert-like beverages, blurring the lines between drinks and desserts [17][20] - As consumer demand for diverse and novel flavors grows, the introduction of salty cheese and cheese drinks presents new opportunities for brands to innovate and expand their product lines [21][23]