Apple(US:AAPL) Huan Qiu Wang·2025-06-21 03:48Group 1 - Apple is in internal strategic discussions regarding the acquisition of AI startup Perplexity AI to enhance its technology and talent pool in the AI sector [1][3] - Perplexity AI, valued at $14 billion, focuses on developing intelligent Q&A services based on real-time web information, which could make this acquisition Apple's largest to date, surpassing the $3 billion acquisition of Beats in 2014 [3] - Apple is currently lagging behind major competitors in the generative AI space, with its "Apple Intelligence" platform and the new version of Siri delayed until spring 2026 [3][4] Group 2 - If the acquisition proceeds, Apple would gain a skilled AI team and benefit from Perplexity's experience in consumer AI products, which could facilitate future talent acquisition [4] - Apple is also considering alternative collaboration options, such as integrating Perplexity's search capabilities into the Safari browser and the Siri ecosystem [4] - Samsung, a major competitor in the smartphone sector, is reportedly in deep collaboration discussions with Perplexity, complicating the competitive landscape in the AI sector [4]