苏超“出圈”背后:一张球票,如何成为撬动文旅的“钥匙”?
Xin Jing Bao·2025-06-21 04:26

Group 1 - The core idea of the article highlights the significant impact of the Suzhou Super League (苏超) on local tourism and economy in Jiangsu province, with various cities leveraging the league to boost cultural and tourism consumption [1][20][21] - The initiative "Free Tour with Match Ticket" introduced by Huai'an city allows fans to visit 16 attractions for free, resulting in a 45.78% increase in tourist numbers during the league weekend [1][20] - The league has successfully attracted a large audience, with nearly 50,000 attendees and over 1 million online viewers for the matches, indicating a growing interest in local football [4][21] Group 2 - The Suzhou Super League is characterized as a semi-professional league, with a focus on local players, which enhances community engagement and reduces operational costs compared to professional leagues [6][9][21] - The league's organization has been praised for its high standards, with local governments providing support in terms of funding and resources, ensuring a well-coordinated event [9][16][21] - The cultural aspect of the league, including local humor and regional pride, has contributed to its popularity, with cities engaging in playful banter to promote the league [13][15][21] Group 3 - The league has led to a notable increase in tourism-related activities, with a 41% rise in summer travel bookings in Jiangsu province, and local restaurants reporting doubled customer traffic on match days [19][20] - The Jiangsu provincial government emphasizes the importance of the league in driving domestic consumption and integrating sports with tourism and commerce [20][21] - Other provinces are looking to replicate the success of the Suzhou Super League, with plans for similar leagues being announced in Sichuan and Guangdong [21]