染发、旅游、考驾照……“考后经济”透出消费新趋势

Core Insights - The article highlights a surge in consumer spending among graduates following the 2025 college entrance examination, indicating a new trend in youth consumption characterized by diverse spending on skill training, leisure, and cultural tourism [1] Group 1: Beauty and Personal Care - There has been a noticeable increase in the number of students visiting beauty salons for hair dyeing and styling after the exams, with some salons extending their hours to accommodate the demand [2] - The average budget for hair-related services is around 300 yuan, while spending on new clothing and shoes can reach approximately 2000 yuan [3] - Medical beauty procedures, such as teeth correction and double eyelid surgery, are becoming increasingly popular among graduates, with budgets ranging from 3000 to 10000 yuan [3] Group 2: Skill Acquisition - Many graduates are opting to learn new skills during their break, leading to a 30% increase in driving school enrollments post-exams [4] - Swimming facilities have also seen a 40% increase in customer volume, with special programs tailored for graduates [4] Group 3: Travel and Leisure - Travel has become a popular choice for relaxation among graduates, with travel agencies reporting early bookings and special discounts for students [5] - Data from travel platforms indicates a 22% year-on-year increase in hotel bookings for travelers aged 22-25, with long-distance travel ticket bookings up by 35% [5][6] - Popular travel destinations include major cities like Beijing, Shanghai, and Chengdu, reflecting a trend towards experiential travel among young consumers [6] Group 4: Economic and Cultural Implications - The "post-exam economy" is not only an economic phenomenon but also a cultural one, reflecting societal values around education and future aspirations [8] - There is a call for regulatory measures to ensure healthy market development and to prevent exploitative practices disguised as "post-exam economy" promotions [8]