Guan Cha Zhe Wang·2025-06-21 05:59Core Viewpoint - NetEase's subsidiary, Lin'an 24 Studio, has officially entered the high-quality single-player game market with its first AAA title, "Return to Tang," which aims to present a lesser-known chapter of Chinese history through a cinematic narrative and immersive experience [1][2]. Group 1: Game Development and Features - "Return to Tang" is set against the backdrop of the late Tang Dynasty, focusing on the historical figure Zhang Yichao and the establishment of the Guiyi Army, which adds a unique narrative angle compared to more popular historical themes [2][3]. - The game is developed using Unreal Engine 5, showcasing high-quality graphics and fluid combat animations, indicating significant investment in production quality [1][3]. - The game adopts a buyout model with no in-game purchases or mobile versions, aiming to rebuild trust with players after previous controversies surrounding NetEase's single-player offerings [1][2]. Group 2: Market Context and Challenges - The success of "Black Myth: Wukong" in 2024 has highlighted the strong demand for high-quality single-player games in the Chinese market, prompting major companies like NetEase to explore this genre [2]. - The choice of a relatively obscure historical theme poses a challenge for NetEase, as it must effectively translate this complex history into an engaging entertainment product while navigating public scrutiny and the expectations of the single-player gaming community [2][3]. - The narrative of the Guiyi Army reflects deeper cultural and emotional values, emphasizing the pursuit of unity during chaotic times, which could resonate with contemporary audiences [4].