新西兰“纯净”招牌再度升级，拉克森独家回应访华之旅

Core Points - The meeting between China and New Zealand leaders emphasized the importance of cultural exchanges in various fields, including tourism, science, and sports [1] - New Zealand is actively promoting tourism to attract more Chinese visitors, highlighting the recent increase in Chinese tourist numbers and spending [3] Group 1: Tourism and Economic Impact - China is New Zealand's third-largest tourism market, with approximately 250,000 Chinese tourists visiting New Zealand in the past year, leading to a 147% increase in local spending [3] - New Zealand has allocated NZD 13.5 million to support the tourism sector, focusing on marketing efforts in the Chinese market [3] Group 2: Visa and Travel Facilitation - New Zealand has implemented a more lenient visa policy for Chinese tourists, allowing most to obtain a five-year multiple-entry visa [7] - The New Zealand tourism board is enhancing air connectivity with China, including a partnership with China Southern Airlines to increase flights from Guangzhou to Auckland starting in winter 2025 [5] Group 3: Marketing and Promotion Strategies - The "100% Pure New Zealand" campaign aims to resonate with Chinese tourists through various experiences, including nature, culture, and adventure [5] - New Zealand tourism officials are collaborating with major Chinese online travel platforms to promote the country's seasonal attractions and facilitate travel planning for Chinese visitors [5]