Sou Hu Cai Jing·2025-06-21 07:40Core Viewpoint - JD.com is evolving beyond its traditional e-commerce model, expanding into various sectors such as food delivery, travel, and local services, while emphasizing a supply chain-driven business model [1][6][14]. Group 1: Business Transformation - JD.com is no longer perceived solely as an e-commerce platform, as it now offers services like food delivery, travel bookings, and local essentials through a single app [1][2]. - The company's founder, Liu Qiangdong, highlighted that all of JD's business operations are centered around supply chain management, suggesting a potential for diversification into various industries [6][8]. - The introduction of new services, such as travel and food delivery, raises questions about JD's ability to maintain quality and efficiency in these new sectors [1][3][14]. Group 2: Consumer Experience - Long-time users, like the consumer named "Sasha," express mixed feelings about JD's new offerings, particularly in food delivery, where they experienced delays and poor service [2][3]. - There is a concern that JD's expansion into sectors like travel may exceed consumer expectations, given the complexities and challenges of the industry [5][16]. - Consumers are skeptical about JD's ability to replicate its supply chain success in service-oriented sectors, as the focus shifts from product delivery to service quality [24][23]. Group 3: Supply Chain Focus - JD.com aims to leverage its supply chain capabilities to enhance efficiency across various sectors, including food delivery and travel, by integrating logistics and technology [9][11]. - The company believes that its supply chain model can be adapted to different industries, potentially allowing it to compete effectively in new markets [13][17]. - However, challenges remain, particularly in service-oriented sectors where human management and customer experience are critical [22][23]. Group 4: Market Position and Competition - JD.com is positioning itself as a disruptor in the market, with the potential to challenge established players in the food delivery and travel sectors [1][17]. - The company’s strategy includes enhancing user engagement through bundled services and improving member value, which could lead to increased customer loyalty [17][21]. - Despite the ambitious plans, industry experts caution that JD may face significant hurdles in penetrating the travel market due to existing competition and market dynamics [19][20].