“音乐会+文博展+夜集市”跨界联手 新IP“链”接新业态撬动消费新动能

Core Viewpoint - The M511 Light and Shadow Hub in Hangzhou has transformed from a traditional film warehouse into a multifunctional cultural consumption landmark, offering diverse experiences beyond just watching movies [1][4]. Group 1: Venue Transformation - The former Zhejiang Film Company's film warehouse has been renovated over five years into a cultural hub for viewing, drama, exhibitions, and performances, enhancing the summer viewing experience for the public [4]. - Each screening room in the hub is designed for multiple uses, featuring advanced technologies like L-shaped screens and real-time synthesis, allowing for interactive performances that engage the audience [6][8]. Group 2: Technological Integration - The introduction of a digital museum on the first floor allows visitors to use VR glasses to explore cultural scenes, with a guiding system that enables hundreds of visitors to navigate simultaneously without collisions [10]. - The venue incorporates a flexible stage and retractable seating, accommodating various events and linking film with other cultural activities [8]. Group 3: Economic Impact - The integration of night economy elements, such as outdoor music concerts and cultural markets, enriches the overall cultural experience, driving new consumer engagement [14]. - The cinema space has seen a 40.5% increase in box office revenue, and from January to May 2025, operational revenue is projected to grow by 28.6% [17].