HAIDILAO(HK:06862) Nan Fang Nong Cun Bao·2025-06-21 08:02Core Viewpoint - The article discusses the rapid expansion of Chinese cuisine's supply chain overseas, highlighting a shift from individual restaurants to a systematic approach that emphasizes supply chain advantages, aiming for global competitiveness and industrialization of Chinese dining [7][18][43]. Group 1: Market Trends - The international Chinese cuisine market is projected to grow from 227.55 billion yuan in 2020 to 359.39 billion yuan by 2024, indicating a significant upward trend [22]. - By 2026, the international restaurant service market is expected to reach $3.8 trillion, with Chinese cuisine's market share projected to increase to 10.8% [8][9]. - The growth rate of Chinese cuisine in the international market has already surpassed that of the overall restaurant service market [10]. Group 2: Supply Chain Strategy - The transformation of Chinese cuisine's overseas strategy involves moving from "selling flavors" to "selling supply chains," focusing on a comprehensive supply chain system rather than just exporting ingredients [14][56]. - Leading brands like Haidilao and Nongengji are leveraging supply chain advantages to establish a global presence, with Haidilao operating over 100 stores across 14 countries [28][29]. - The supply chain model emphasizes standardization, industrialization, and replicability, which is crucial for success in international markets [56][66]. Group 3: Policy Support - The Chinese government is actively promoting the overseas expansion of Chinese cuisine through supportive policies, including the issuance of guidelines to accelerate the "going out" strategy for restaurants [32][34]. - The 2024 guidelines encourage the internationalization of Chinese chefs and the entry of Chinese food ingredients into global markets [34][35]. Group 4: Localization and Standardization - Localization is essential for market penetration, with brands adapting their menus and operations to meet local tastes and preferences [69][70]. - Standardization through centralized kitchens and pre-prepared dishes helps maintain product quality and operational efficiency, enabling rapid expansion [76][80]. - Digitalization is transforming supply chain management, allowing for improved responsiveness and decision-making in overseas markets [81][82]. Group 5: Future Outlook - The years 2023 and 2024 are seen as pivotal for the overseas expansion of Chinese cuisine, with 2025 potentially marking the beginning of a new era for restaurant supply chains [48][49]. - The upcoming 2025 Chinese Cuisine Supply Chain Overseas Conference aims to address challenges and accelerate the internationalization of Chinese dining [88][92].