美腕直播间618收官：六成销量为国货

Group 1 - The 618 shopping festival concluded with over 1,700 participating brands, with domestic products accounting for half and contributing nearly 60% of total sales [2] - The consumption market is shifting from "essential stockpiling" to "quality self-satisfaction," with significant growth in fashion and pet categories, both exceeding 25% [2] - Nearly 900,000 ice cream units were sold during the event, with popular brands including Yili, Haagen-Dazs, and others, highlighting consumer demand for diverse flavors [2] Group 2 - The "national subsidy" policy has driven young consumers to purchase tech products that combine design and emotional value, with items like GoPRO cameras and Leica instant cameras gaining popularity [3] - Pet product sales saw a strong increase, with a year-on-year growth of over 25%, and domestic brands dominating the top 10 sales list [3] - Essential pet food remains the primary driver, accounting for 92% of total pet product sales, while smart pet products are emerging as a new growth point [3]