传统文化赋能 文旅产业从“流量经济”向“价值经济”转换

Group 1 - The survey indicates that over 50% of respondents recognize traditional cultural activities, intangible cultural heritage protection, and historical site restoration initiatives [1][7] - The cultural and tourism industry is transitioning from a "traffic economy" to a "value economy," gaining more attention through youthful expressions and experiential scenarios [1][4] - The successful launch of "Black Myth: Wukong" has elevated Chinese culture in the gaming market, significantly increasing tourism searches in Shanxi [4] Group 2 - The survey collected nearly 100,000 responses, revealing high satisfaction with organizing traditional cultural events, promoting traditional cultural books, and advocating for the protection of intangible cultural heritage and historical sites [7][13] - The Northeast region shows the highest satisfaction with traditional cultural activities, showcasing a blend of modern and traditional experiences [9] - The global largest exhibition of ancient Egyptian artifacts has generated over 10 billion yuan in surrounding consumption, highlighting the potential of cultural events to drive local economies [11] Group 3 - The promotion of traditional cultural books has consistently ranked high in local cultural development satisfaction, particularly among residents in North China and third-tier cities [13] - Satisfaction with the restoration and protection of historical sites is notably higher in first-tier cities, with Beijing residents showing the highest satisfaction [13][15] - The restoration area of Beijing's central axis is 51.3 square kilometers, and its successful UNESCO heritage application has revitalized local cultural pride [15]