同一楼盘，为何“西户”卖完了，“东户”却还在卖？这4点很现实

Core Insights - The article highlights the challenges faced by Chinese families in purchasing new homes, with average prices for new residential properties reaching 16,174 yuan per square meter and second-hand homes at 15,856 yuan per square meter, making a typical 100 square meter home cost between 1.6 million to 2 million yuan [1][6]. Group 1: Market Dynamics - Buyers are increasingly selective about home features such as location, floor, layout, community environment, and surrounding amenities due to high costs [1]. - A notable trend is that west-facing units are often sold out while east-facing units remain unsold, attributed to several factors [1][6]. Group 2: Factors Influencing Preferences - Price advantage is significant, with west-facing units typically priced 500 to 1,000 yuan per square meter lower than east-facing units, making them a more realistic choice for buyers facing income instability due to the pandemic [3][5]. - Developers' sales strategies play a crucial role, as they prioritize selling west-facing units at lower prices, leading to quicker sales compared to east-facing units, which are often reserved for key clients [3][6]. - Advances in building technology have mitigated the disadvantages of west-facing units, such as heat exposure, while issues like water leakage in east-facing units remain unresolved, particularly in regions with heavy rainfall [5][6]. - Buyers' psychological expectations also influence their choices, with many opting for the higher cost-performance ratio of west-facing units when budgets are limited [5][6].