Sou Hu Cai Jing·2025-06-21 10:39Core Viewpoint - The article discusses how JD.com, under the leadership of Liu Qiangdong, prioritizes employee welfare and long-term sustainability over immediate profits, contrasting with industry trends focused on efficiency and cost-cutting [3][10]. Group 1: Company Strategy - JD.com reported a revenue of 1,158.8 billion yuan in 2023, but its net profit was only 41.4 billion yuan, significantly lower than competitors like Moutai, which had a net profit of 89.3 billion yuan [3]. - The company has added over 20,000 full-time employees in 2023, while competitors like Pinduoduo have seen significant profit growth without similar increases in workforce [7]. - JD.com is investing in long-term strategies, such as a trade-in service and rural logistics integration, which focus on building a sustainable system rather than just driving immediate sales [8]. Group 2: Employee Welfare - JD.com emphasizes providing formal contracts and social security for employees, which is seen as a luxury in the current job market [5]. - The company has implemented initiatives like interest-free housing loans for employees and building warehouses in remote areas, which do not directly impact profit margins but may strengthen the company's foundation for future growth [10]. - Liu Qiangdong's philosophy is that making money is not the only measure of success; ensuring employee security and dignity is equally important [10][12]. Group 3: Industry Context - The current industry trend is towards efficiency, cost reduction, and automation, while JD.com is taking a contrary approach by hiring more staff and investing in employee benefits [10]. - The article raises concerns about the future of the industry if companies prioritize profits over human considerations, questioning the sustainability of such a model [12].