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Core Insights - The rise of rural e-commerce is transforming local agricultural products into popular items nationwide, allowing farmers to sell directly to consumers and increasing their income [1][3][4] - Initiatives like the "Rural Good Products Plan" are likened to a large-scale talent show for rural products, showcasing thousands of items that were previously difficult to market [3][4] - The direct-to-consumer model is enhancing freshness and reducing costs, benefiting both farmers and urban consumers [3][4] Industry Impact - Rural e-commerce is acting as an "engine" for rural industries, attracting young people back to their hometowns and revitalizing local economies [3][4] - The success stories of rural entrepreneurs, such as those becoming "internet celebrities" through live streaming, illustrate the potential for economic growth in previously struggling areas [3][4] - Government support, including subsidies for cold chain logistics and training for packaging and live streaming, is helping to address challenges faced by rural sellers [3][4]