Group 1 - The 2025 TikTok Shop Southeast Asia Cross-Border E-commerce Annual Summit concluded in Hangzhou, focusing on strategies for Chinese brands to expand into Southeast Asia [1][2] - Over 600 representatives from leading domestic merchants attended the summit, with online views exceeding one million, highlighting the growing interest in cross-border e-commerce [1][2] - The Southeast Asian e-commerce market is experiencing explosive growth, with its scale projected to increase from $38 billion in 2019 to $159 billion by 2024, representing a growth rate of over 318% [2] Group 2 - TikTok Shop Southeast Asia's total head, Adam Xiao, emphasized that Southeast Asia serves as a "safe haven" for growth amid global trade tensions, making it an ideal starting point for domestic merchants' globalization efforts [6] - The e-commerce penetration rate in Southeast Asia is currently only 11%, lower than the global average of 12% and China's 27%, indicating significant growth potential as each 1% increase in penetration could mean billions in new market opportunities [2][6] - TikTok Shop's unique advantages include an average user engagement time of over 35 hours per month, significantly higher than the global average, and a threefold increase in content e-commerce GMV over four years, expected to exceed 35% by 2030 [6] Group 3 - The summit introduced the 2025 business strategy, Flywheel Plan Plus, and the "2025 Southeast Asia Cross-Border Business White Paper," aimed at providing a comprehensive growth guide for domestic merchants transitioning to international markets [2][6] - The strategy focuses on four key engines: accelerating domestic brand expansion, deepening influencer ecosystem connections, enhancing operational tools, and upgrading marketing promotions [6] - Initiatives such as rapid review processes, opening up for individual business registrations, and "one certificate for multiple countries" are part of the Flywheel Plan Plus to lower entry barriers for merchants [6][7]
2025TikTok Shop东南亚跨境电商年度峰会举办 解码内贸商家出海新范式
Sou Hu Cai Jing·2025-06-21 14:58