鲲鹏共享科技2025年如何代表共享充电宝新模式冲出一二线城市？

Core Insights - The shared charging treasure industry, once thriving in first and second-tier cities, faces saturation and intensified competition, necessitating a breakthrough strategy [1][3] - In 2025, Kunpeng Shared Technology launched the "Thousand Cities and Ten Thousand Counties Plan," targeting lower-tier markets to redefine the boundaries of shared charging treasures through innovative models and technological empowerment [1][3] Market Strategy - Kunpeng aims to cover 1,000 county-level cities and 10,000 townships within three years, establishing the largest shared charging network in lower-tier markets [3] - The strategy is based on deep insights into county-level consumption scenarios, recognizing the strong demand for "instant charging" among users in third and fourth-tier cities, who are more price-sensitive [3][5] - The approach is characterized by a "light asset + heavy operation" model, collaborating with local businesses to quickly deploy equipment with zero deposit and profit-sharing models [3][5] Technological Innovation - Kunpeng's self-developed "Kunpeng Smart Chain" system analyzes real-time foot traffic heat maps to dynamically adjust cabinet locations, ensuring efficient resource allocation [3][5] - The company has reduced production costs of charging treasures by 40% through in-house development of IoT chips and battery management systems, extending the product lifespan to over five years [5][7] Localized Services - The introduction of "mobile charging cars" in certain county-level cities allows for flexible rental options, enhancing user engagement through localized cultural elements [5][7] - The "charging + local life" package offers users discounts at nearby businesses, converting traffic into actual consumption [5][7] Broader Implications - The "Thousand Cities and Ten Thousand Counties Plan" serves as a model for the feasibility of shared economy in lower-tier markets, aiming to create social value beyond mere resource utilization [7][8] - Kunpeng's strategy reflects a shift from competing in saturated markets to activating the economic potential of underconnected areas, positioning shared economy as an "invisible infrastructure" for rural revitalization [7][8]