跻身连锁百强前十！鸣鸣很忙用“高密度+质价比”激活县域经济新动能

Core Insights - The article highlights the strong performance of Hunan Mingming Hen Mang Commercial Chain Co., Ltd., which has entered the top 10 of the "2024 China Chain Top 100" list, showcasing significant growth in sales and store numbers in the county-level consumer market [1][8]. Group 1: Company Performance - Mingming Hen Mang achieved double-digit growth in both sales and store count, with a total of over 14,000 stores, 58% of which are located in county and town areas, covering 1,224 counties with a coverage rate of 66% [3][5]. - The company's GMV reached 55.5 billion yuan in 2024, making it the largest chain retailer in China for leisure food and beverages, and the fourth largest for food and beverage overall [5][6]. Group 2: Strategic Initiatives - The company has implemented a digital transformation strategy that optimizes the entire supply chain, from production to end-consumer, enhancing efficiency and reducing costs [5][6]. - Mingming Hen Mang has established 36 smart warehousing and distribution centers, achieving a stock turnover period of only 11.6 days, and has eliminated middlemen by adopting a direct procurement model [5][6]. Group 3: Market Positioning - The company focuses on the county-level market, leveraging a high-density network and competitive pricing strategy to tap into diverse consumer habits across different regions [5][8]. - The introduction of AI technology in stores has improved operational efficiency, with an average product price approximately 25% lower than similar products in offline supermarkets [6][8].