派对游戏迎来新玩家 能否打破“元蛋”垄断格局？

Core Viewpoint - The party game sector is witnessing new entrants, with Eagle Horn Network and Friendship Time launching new titles that challenge existing market leaders, particularly in the mobile gaming space [3][10]. Group 1: Market Dynamics - Friendship Time's game "Cooking Chaos" has quickly gained popularity, ranking high in active user metrics and surpassing established titles like "Egg Party" and "Dream of Yuan" [3][4]. - The current party game market is dominated by two major players, "Egg Party" and "Dream of Yuan," which together hold 90% of the market share [8]. - "Cooking Chaos" has filled a market gap by combining cooking themes with competitive gameplay, differentiating itself from existing titles [7][11]. Group 2: Game Performance and Features - "Cooking Chaos" achieved over 250,000 pre-registrations by the end of 2024 and has maintained a strong presence in the mobile game rankings, consistently staying within the top five [12]. - The game features various modes, including competitive and cooperative gameplay, and incorporates elements of Chinese cuisine and regional specialties [6][5]. - Despite its popularity, "Cooking Chaos" has faced criticism regarding network stability and gameplay optimization, which are crucial for long-term user retention [5][7]. Group 3: Financial Implications - Friendship Time's revenue has shown signs of recovery, with a projected 10% growth in 2024, largely attributed to the success of "Cooking Chaos" and other new titles [12]. - However, "Cooking Chaos" has not yet demonstrated a corresponding revenue performance, ranking 196th in the sales charts compared to its competitors [12]. - Analysts suggest that the game needs to adopt a more rational business model, including tiered payment systems, to enhance average revenue per user (ARPU) [12].