Core Insights - The article discusses a shift in consumer behavior among high-net-worth individuals, particularly women, who have historically been significant consumers of luxury goods. This change reflects a broader trend in the luxury market as these consumers become more discerning and value experiences over material possessions [10][54]. Group 1: Consumer Behavior Changes - High-net-worth individuals, previously characterized by impulsive luxury purchases, are now more cautious and deliberate in their spending, reflecting a shift from "buying" to "measuring" [15][30]. - The luxury consumption patterns of individuals like Sissi and Ivy illustrate a transition from frequent purchases of luxury items to prioritizing experiences, such as high-end hotel stays and immersive travel [44][51]. - The luxury market is experiencing a slowdown, with LVMH reporting an 11% decline in sales in the Asia-Pacific region (excluding Japan) and a 20% drop in the Chinese luxury market last year [36][37]. Group 2: Economic Context - The economic environment has influenced consumer sentiment, with factors such as currency fluctuations and tightening profit margins prompting a reevaluation of spending habits [24][35]. - Sissi's family business, which focuses on cross-border trade, has faced challenges, leading to a more cautious approach to luxury spending [21][23]. - Ivy's family, involved in the pharmaceutical industry, has also adjusted their spending habits in response to changing market conditions and policy shifts [26][28]. Group 3: Luxury Market Implications - The luxury industry is recognizing the need to adapt to changing consumer behaviors, as evidenced by comments from LVMH executives regarding reduced spending by Chinese tourists [35]. - The decline in luxury goods consumption, particularly in high-value categories like watches and jewelry, indicates a significant shift in market dynamics [37][38]. - The evolving preferences of affluent consumers suggest a potential redefinition of luxury, focusing more on personal fulfillment and experiences rather than mere ownership of luxury items [54][56].
我的白富美闺蜜们,出境游不买包了
Hu Xiu·2025-06-22 01:45