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帮主郑重:Labubu价格暴跌背后,资本如何用塑料娃娃割韭菜?
Sou Hu Cai Jing·2025-06-22 02:40

Core Viewpoint - The recent drastic price drop of Labubu blind boxes in the secondary market highlights the cyclical nature of capital speculation, transitioning from hype to collapse [1] Group 1: Product Overview - Labubu is a plastic doll from Pop Mart, marketed as a blind box collectible [3] - The product was previously sold at inflated prices, with individual dolls fetching up to ten times their original price due to perceived scarcity [3] Group 2: Market Dynamics - The price collapse was triggered by a sudden large-scale restock during the 618 shopping festival, which shattered the illusion of scarcity [3][4] - The brand employed a strategy of "hunger marketing" combined with periodic restocking to create initial scarcity and drive up market interest [4] Group 3: Speculation and Consumer Behavior - Speculators and middlemen exploited information asymmetry and technology to hoard products, misleading consumers about their investment value [4] - The true production cost of the dolls is relatively low, indicating that the perceived value is artificially constructed [5] Group 4: Investment Insights - The article warns against investing in products driven by speculative hype rather than intrinsic value, emphasizing the importance of companies with genuine innovation and brand strength [5] - The collapse of Labubu's prices serves as a reminder that speculative bubbles inevitably burst, reinforcing the principle that detached speculation from actual value leads to failure [5]