自作孽不可活！昔日的头号主播小杨哥，如今落魄不已，却无人心疼

Core Viewpoint - The article discusses the downfall of a prominent internet influencer, Xiao Yang Ge, who initially aimed to improve his family's financial situation but later engaged in unethical practices that led to his decline in popularity and credibility [1][3][42]. Group 1: Background and Initial Intentions - Xiao Yang Ge entered the internet space with the goal of changing his impoverished background [1] - As his follower count grew, his motivations shifted towards profit, leading to actions that harmed his fans [3] Group 2: Unethical Practices and Consequences - Despite knowing the products promoted in his livestreams lacked quality assurance, Xiao Yang Ge continued to endorse them, resulting in backlash [5] - His actions, along with those of his apprentice, led to a significant decline in their reputations and sales [11][39] Group 3: Competitive Landscape - During the 618 shopping festival, another influencer, Xin Ba, reported sales exceeding 40 billion, highlighting the stark contrast in their fortunes [9] - Xiao Yang Ge, once a leading figure in livestreaming, now struggles to regain his former status and is often unrecognizable to his audience [15][20] Group 4: Public Perception and Accountability - The public's reaction to Xiao Yang Ge's decline reflects a broader sentiment of betrayal, as many fans feel deceived by his past actions [19][41] - His attempts to re-enter the spotlight have been met with skepticism, as the audience remains unwilling to forgive his previous misconduct [41][42] Group 5: Ethical Standards in Influencer Marketing - The article emphasizes the importance of maintaining ethical standards in influencer marketing, as Xiao Yang Ge's failure to do so resulted in severe repercussions for his career [31][38] - The case serves as a cautionary tale for other influencers about the potential fallout from prioritizing profit over consumer trust [42]