2025年中国运动服行业贸易分析：出口规模有所下滑，欧美是最大的出口市场

Core Viewpoint - The export scale of Chinese sportswear has recently declined, with significant fluctuations observed over the years, influenced by global trade policies and market competition [2][6]. Export Scale and Trends - In Q1 2025, the export value of sportswear from China reached $6.97 billion, making it a significant contributor to the sports goods export sector, second only to fitness equipment and outdoor products [1]. - The export value of sportswear from China was stable at around $2 billion from 2015 to 2019, but saw a sharp decline in 2020 due to the pandemic. A notable recovery occurred in 2021-2022, followed by a downturn in 2023-2024, with a 7.54% year-on-year decrease in the first four months of 2025 [2]. Major Export Destinations - The United States remains the largest market for Chinese sportswear, with an export value of $5.97 billion in 2024, accounting for 25.82% of total exports. The UK and Germany follow with $1.40 billion (6.05%) and $1.03 billion (4.45%) respectively [6][7]. - Other countries like Spain, Australia, and the Netherlands also contribute to the export market, while exports to Russia, Japan, and France have decreased [6]. Company Performance and International Strategy - Companies in the sportswear sector show varied performance in international markets. For instance, Jiasheng Group and Jialinjie have high overseas revenue shares of 62.27% and 85.17%, respectively, while Li Ning and 361 Degrees have less than 2% [8]. - Anta has established a significant presence in Southeast Asia and is expanding into the US and Europe, with 243 overseas stores by the end of 2024. Li Ning is more cautious in its international strategy, with overseas revenue accounting for less than 10% [9][12]. - Xtep focuses on the Southeast Asian low-end market, while 361 Degrees has expanded its sales network to 1,365 locations in the Americas and Europe, launching an independent overseas e-commerce site [12][13].