2025年代际友好家居趋势报告

Core Insights - The report highlights the evolving definition of "home" in the context of China's rapidly aging society, emphasizing the need for homes that accommodate the lifestyles and emotional connections of all generations [1][10] - The "silver-haired" population in China, which has reached 220 million, is diverse and exhibits distinct age-related characteristics, moving from passive aging to active living [2][14] - The report identifies a significant gap in understanding between older adults and their children regarding home needs, indicating that many older adults may hide their true requirements due to a desire not to burden their children [6][36] Group 1: Silver-Haired Population Characteristics - The silver-haired demographic is not monolithic; it includes "pre-elderly" (50-64 years), "young elderly" (65-74 years), "old elderly" (75-89 years), and "long-lived elderly" (90 years and above), each with unique needs [2][18] - The trend of "active elderly" is emerging, with many older adults engaging in travel and entertainment, reflecting a shift in lifestyle and consumption patterns [2][25] - Economic growth has led to a "wealthier elderly" phenomenon, where the average national income increased from $940 in 2000 to $10,408 in 2020, coinciding with the aging population [2][25] Group 2: Intergenerational Living and Home Design - Intergenerational living arrangements reveal complex dynamics, where younger family members often make sacrifices in living space to accommodate older relatives [4][36] - The design logic of "visible youthfulness, hidden aging" is prevalent, indicating a need for homes that are both aesthetically pleasing and functionally supportive for older adults [4][5] - The report emphasizes the importance of recognizing "unspoken needs" of older adults, which often require younger family members to be observant and proactive [4][6] Group 3: Home Modification and Safety - Bathrooms and kitchens are identified as critical areas for aging-friendly modifications, with safety concerns such as slippery floors being a major issue for older adults [5][34] - The report notes that only 13% of older adults use bathing aids, highlighting a gap in awareness and acceptance of available safety features [5][34] - The integration of technology in home modifications is increasing, with smart health monitoring devices becoming standard in aging-friendly homes [5][34] Group 4: Intergenerational Understanding and Communication - There is a significant disparity in perceptions of home needs between older adults and their children, with 46% of older adults believing their bathrooms are adequate, while only 26.6% of children agree [6][36] - The report underscores the necessity for improved communication and understanding between generations to address the hidden needs of older adults effectively [6][36] - Initiatives like family caregiver training and aging-friendly renovation packages are being developed to bridge the communication gap [6][36]