Core Insights - The "Fei Yue Summer Solstice" coffee culture market was held in the Dongcheng District, attracting thousands of coffee enthusiasts and tourists, becoming a new cultural consumption hotspot during the summer solstice in Beijing [1][5] Group 1: Event Overview - The market featured over 50 boutique stalls, offering a variety of coffee, craft beer, DIY baking workshops, diverse foods, and interactive experiences [1][4] - The event was designed around the concept of "Micro Landscape Home," integrating local businesses and creating a platform for merchants to showcase their products and expand their customer base [1][5] Group 2: Offerings and Experiences - The market presented a rich flavor matrix with cold brew specials, Chinese tea-coffee blends, and unique summer drinks, leading to long queues at many stalls [4] - Professional baristas provided hands-on training on coffee brewing techniques, allowing participants to experience the roasting process and take home customized hand-brewed coffee [4] Group 3: Cultural and Economic Impact - The event aimed to promote regional consumption upgrades by merging cultural elements with coffee consumption, transforming the area into a participatory and inheritable community space [5] - Future plans include exploring more diverse cultural market forms to provide citizens with engaging urban public spaces [5]
推动区域消费升级,东城景山街道尝试举办咖啡文化市集
Sou Hu Cai Jing·2025-06-22 08:15