直播间里的“老酒”是假酒？总台《财经调查》曝光虚构“年份酒”→

Core Viewpoint - The investigation reveals that some merchants are misleading consumers by selling alcohol mixed with edible alcohol as genuine grain-based liquor, often using deceptive terms like "aged" and "old wine" to create a false impression of quality [1][3][17]. Group 1: Market Practices - The online and offline sales of "vintage old wine" are booming, but consumer complaints are also increasing [3][27]. - Merchants in regions like Zhengzhou are selling "vintage wine," but many do not actually possess the claimed aging [5][7]. - Some merchants admit that terms like "30-year aged" are merely marketing gimmicks [7][45]. Group 2: Types of Alcohol - "Kunsan wine" is characterized by a long fermentation process and higher quality, leading to higher prices compared to cheaper alcohols [12]. - "Shards wine" has a simplified production process and is typically priced around 20 yuan per pound, making it a cost-effective option [14]. - "Mixed wine" can be produced cheaply, with prices under 10 yuan per pound, and is fundamentally different from genuine grain-based liquor [16]. Group 3: Regulatory Environment - In 2022, local authorities initiated actions to combat the production and sale of alcohol mixed with edible alcohol, particularly targeting low-quality products [17]. - The 2023 "Management Measures for Sauce-flavored White Wine" in Renhuai City explicitly prohibits the addition of edible alcohol during production [20][52]. - Despite regulations, the market still sees widespread issues with false labeling and inflated prices [53][61]. Group 4: Consumer Deception - Some products marketed as "12 to 18-year Kunsan" are actually mixtures of lower-quality alcohols [21][25]. - A product with a production cost of only a few dozen yuan is being sold at a suggested retail price of 899 yuan, marking a significant markup [40]. - Merchants often provide "customized" services to distributors, allowing them to label products with misleading aging claims [44]. Group 5: Industry Challenges - The practice of selling mixed alcohol as premium products has become a common industry secret, with many merchants prioritizing profit over compliance [25][63]. - The use of deceptive packaging and marketing strategies makes it difficult for consumers to discern the true quality and age of the products [50][61]. - The ongoing issue of alcohol mixed with edible alcohol remains a significant concern in the local market, despite regulatory efforts [65].