罚单不断、违规不止，证券投资咨询机构如何“治病”

Core Viewpoint - The frequent violations by licensed securities investment consulting firms highlight the need for a fundamental reshaping of industry values rather than merely reducing the number of penalties [1][9]. Regulatory Actions - As of June 22, the China Securities Regulatory Commission (CSRC) and local securities regulatory bureaus issued 45 regulatory letters to 40 licensed securities investment consulting firms, with over half of these firms being named [5]. - Multiple firms, including Jinzheng Investment Consulting and Fujian Zhongxun Securities Research, have been ordered to suspend new client acquisitions for 3 to 6 months due to violations such as inadequate internal controls and misleading marketing practices [2][3][4]. Common Violations - Common issues among the firms include inadequate internal systems, misleading marketing, promises of investment returns, and unregistered personnel providing investment advice [5][8]. - The industry has seen a pattern of violations, with many firms failing to provide reasonable bases for investment advice and lacking adequate risk warnings [6]. Industry Challenges - Factors contributing to the high incidence of violations include profit-driven motives, lack of professional training among staff, and the rapid development of the industry outpacing regulatory frameworks [7]. - Intense competition within the industry has led some firms to lower service standards and resort to non-compliant practices to attract clients [7]. Recommendations for Improvement - Establishing a correct industry value system and enhancing internal management are crucial for improving service quality and compliance [10]. - Firms should focus on long-term investment principles, strengthen compliance training, and develop robust internal oversight mechanisms to detect and correct violations [10][12]. Regulatory Enhancements - There is a call for stricter regulatory measures and faster responses to violations, including the use of modern technology for dynamic monitoring of firms [12]. - Increased penalties for violations are suggested to create a more effective deterrent against non-compliance [11][12].