港中文发布报告：港人两地日常消费互补，湾区“一小时生活圈”更融合

Core Insights - The integration of the Greater Bay Area (GBA) is enhancing the potential of a "Digital Bay Area" as evidenced by a recent study from The Chinese University of Hong Kong, which indicates that Hong Kong residents' consumption in mainland China does not detract from their spending in Hong Kong [1][5] - The study, supported by AlipayHK and Ant Group, reveals that Hong Kong residents are increasingly traveling further into mainland China for consumption, extending beyond major cities to lower-tier cities and popular tourist destinations [3][5] Group 1: Consumption Trends - Hong Kong residents' spending in mainland China is primarily focused on lifestyle services, while their spending in Hong Kong is concentrated in retail and dining sectors [1][5] - The number of trips made by Hong Kong residents to mainland China has returned to pre-pandemic levels in 2024, with cross-border consumption not negatively impacting local spending [5][6] - AlipayHK data shows that nearly half of the spending by frequent travelers to mainland China is on experiential services, such as health and beauty, contrasting with their local spending habits [5][6] Group 2: Digital Payment and Integration - The digital service experience is becoming a catalyst for the integration of the GBA, with AlipayHK expanding its services beyond payments to include transportation and appointment services [5][6] - Over 2 million Hong Kong residents have used AlipayHK for cross-border consumption in the past year, with 20% developing a habit of using a single app for various services, enhancing the convenience of cross-border transactions [6] - The growth of digital technology in mainland China has significantly boosted service consumption, with small and micro businesses seeing annual sales and transaction growth of 15.5% and 11.9%, respectively [6]