直播开蚌藏“套路消费”：号称捡漏拉抬人气 开蚌取珠暗藏手法

Core Viewpoint - The article discusses the emerging trend of live-streaming pearl auctions, where consumers bid on pearl oysters with the excitement of revealing the pearls inside, but highlights the deceptive practices involved in these auctions [1][3][10]. Group 1: Live-streaming Pearl Auctions - In recent years, a new sales model combining the excitement of blind boxes and live-streaming has gained popularity, particularly in the pearl market [3][4]. - Zhuji, Zhejiang, is the largest producer of freshwater pearls in China, accounting for 80% of national sales and 70% of global sales [3]. - Some live-streaming sessions attract thousands of viewers, with peak times reaching over ten thousand participants [3]. Group 2: Auction Dynamics - Consumers often bid low prices for pearl oysters, but the auction process is manipulated to drive prices up, with some pearls being sold for ten times their initial price [4][9]. - The auction process includes a guessing game where viewers can win the chance to buy pearls at lower prices, further stimulating participation [7][9]. Group 3: Deceptive Practices - Investigations revealed that the live-streaming auctions often involve deceptive practices, such as using pre-selected pearls hidden in the oysters to create the illusion of a genuine auction [6][9]. - The practice of falsely advertising the auction process violates the Anti-Unfair Competition Law of China, leading to fines for the involved parties [10]. - Since 2019, over 70 similar live-streaming shops have been penalized by the Zhuji Market Supervision Administration, indicating a growing regulatory response to these practices [11].