深圳山姆会员商店“港客”同比下滑近50%

Core Viewpoint - The decline in Hong Kong consumer visits to Sam's Club in Shenzhen has decreased by nearly 50% compared to the same period last year, although Hong Kong customers only accounted for 10%-15% of sales in Shenzhen Sam's Club [2] Group 1: Reasons for Decline - The decline in interest from Hong Kong consumers may be attributed to four main factors: loss of novelty, business limitations, internal diversion, and the broader economic environment [2] - The initial excitement of Hong Kong consumers visiting Shenzhen Sam's Club has diminished over time, leading them to consider practical aspects such as storage space for bulk purchases [3][6] - The business model of warehouse membership stores relies on consumers having sufficient living space to store large quantities of products, which is less feasible in space-constrained Hong Kong [4][5] Group 2: Business Limitations - Sam's Club's strategy in mainland China involves a combination of physical stores and online services, but this model faces limitations when applied to the Hong Kong market [7][8] - The cross-border direct mail service launched in Hong Kong was discontinued within a year due to high shipping costs and limited product availability on the Sam's Club app [9][10] Group 3: Internal Diversion - The decline in Hong Kong customer traffic at Shenzhen Sam's Club may also be influenced by the opening of new stores in nearby cities like Zhuhai, Zhongshan, and Guangzhou, which provide easier access for Hong Kong consumers [12] Group 4: Broader Economic Environment - The supermarket industry in Hong Kong is experiencing a wave of closures, impacting consumer behavior and potentially diverting spending away from Shenzhen Sam's Club [14][16] - Despite the challenging environment, the supermarket sector is essential for daily needs, suggesting that while there may be shifts in consumer focus, a drastic decline is unlikely [17]