Ge Long Hui·2025-06-22 18:19Core Viewpoint - The company reported a revenue of HKD 89.656 billion for the fiscal year 2025, a year-on-year decrease of 17.5%, with a net profit of HKD 5.916 billion, down 8.98%. Excluding gold lending factors, operating profit increased by 9.8% to HKD 14.746 billion [1][4]. Group 1: Market Analysis - The company experienced a gradual improvement in sales performance, with a revenue of HKD 74.6 billion from mainland China, down 17%, and HKD 15.1 billion from Hong Kong and Macau, down 21% [1]. - In mainland China, the company had 6,274 retail points, a net decrease of 896, with same-store sales declining by 19.4%. However, the decline in same-store sales showed a narrowing trend over the quarters [2]. - Franchise stores outperformed direct-operated stores, with same-store sales in franchise stores down 13.9% compared to a 19.4% decline in direct-operated stores [2]. Group 2: E-commerce Performance - E-commerce contributed 5.8% to retail sales and 13.8% to sales volume in mainland China, benefiting from the establishment of self-operated live streaming rooms in Q4 2024 [2]. Group 3: Product Analysis - Sales of priced gold products doubled, while traditional gold products saw a decline of 29.4%. The share of priced gold products increased from 19% in 2024 to 29% in 2025 [3]. - The "Heritage" series, launched in 2017, became a best-selling series, contributing 39% to the retail sales of gold jewelry and products in mainland China [3]. - The company initiated a brand transformation, optimizing products and opening new image stores to cater to high-end customer needs [3]. Group 4: Profit Analysis - The company’s gross profit margin improved by 550 basis points to 29.5%, driven by high-margin products and strict cost control [3]. - Selling and administrative expense ratio increased by 1.7 percentage points to 13.9%, with employee costs rising by 1 percentage point [3]. Group 5: Investment Outlook - The company is expected to benefit from the recovery in the gold jewelry industry starting from Q2 2025, with a projected revenue growth of 3.3%, 5.5%, and 4.2% for fiscal years 2026-2028 [4]. - Net profit growth is forecasted at 19%, 16%, and 7% for the same periods, with EPS estimates of HKD 0.71, 0.82, and 0.88 [4].