提升乡村消费热度！2025临沂活力之夏消费季暨消费品以旧换新进乡村活动圆满启动

Core Viewpoint - The "2025 Linyi Vibrant Summer Consumption Season" aims to boost consumer confidence and unlock rural consumption potential through various promotional activities and policies [1][20]. Group 1: Event Overview - The event was launched on June 21 in Dai Village, Linyi County, with participation from over 200 representatives from government, industry associations, and key businesses [1]. - The initiative focuses on creating a new consumption pattern that integrates various sectors such as automotive, home appliances, and tourism [3]. Group 2: Consumption Promotion - The Linyi Municipal Bureau of Commerce has organized over 60 events under the "2025 Linyi Vibrant Summer" campaign, involving more than 4,500 merchants and expected to generate over 1 billion yuan in consumption [3]. - The campaign includes a "trade-in" program for old consumer goods, encouraging local residents to upgrade their appliances and vehicles with government and merchant subsidies [5][7]. Group 3: Economic Impact - Linyi County has conducted over 60 promotional activities this year, resulting in approximately 320 million yuan in sales, with 90 million yuan attributed to automotive sales [7]. - The local government emphasizes the importance of expanding domestic demand and enhancing the consumption environment to meet the diverse needs of consumers [7][18]. Group 4: Future Plans - The event will continue until August, aiming to stimulate summer consumption through government subsidies and enterprise discounts, contributing to high-quality economic development in the region [21].