浙江嵊州小笼包依托平台经济开拓海外市场 一屉蒸笼 五洲飘香

Core Insights - The article highlights the transformation of traditional Chinese dumplings, specifically the Xiaolongbao, from a local street food to an internationally recognized product, facilitated by digital platforms and government support [1][2]. Group 1: Export Challenges and Solutions - The founder of Jichangrong Food Co., Ltd. faced significant challenges when attempting to export Xiaolongbao to the U.S. due to stringent meat import standards and logistical issues [2]. - The "Shan Shi Yuan Hang" initiative was launched to assist local businesses in overcoming export barriers, including simplifying international certification processes and providing a green channel for 29 "white list" companies [3]. - The collaboration among various government departments has led to a 40% reduction in average customs clearance time for Xiaolongbao exports and a 66.7% increase in cold chain inspection efficiency [3]. Group 2: Digital Empowerment and Market Competitiveness - A digital platform utilizing blockchain technology has been developed to enhance product traceability, resulting in a 25% increase in repurchase rates and a 55% decrease in consumer complaints [4]. - The live streaming sales model has proven successful, with one company achieving daily sales of 200,000 yuan and over 1.2 million views in a single live session [5]. - The establishment of a cold chain logistics system has significantly improved product quality and reduced logistics costs by over 300 million yuan annually [5]. Group 3: Talent Development and Industry Expansion - The demand for skilled labor in the Xiaolongbao industry has surged, with over 500 individuals trained in 2024 alone, contributing to local employment and income growth [6]. - The first overseas store of Jichangrong Food Co., Ltd. opened in the U.S., showcasing a fusion product that appeals to international consumers [6]. - The establishment of industry standards for frozen Xiaolongbao has positioned the region as a benchmark in the sector, with training programs extending to Southeast Asia and North America [6].