Group 1 - The toy market is experiencing significant growth, with LABUBU's The Monsters series achieving sales of 30.4 billion yuan in 2024, a year-on-year increase of 726.6%, surpassing MOLLY to become the most profitable IP for Pop Mart [1] - There is a growing demand for elderly toys, with a 124% increase in search volume and over 70% increase in transaction volume for products like smart chessboards and fitness balls among consumers aged 55 and above [3][4] - The emotional needs of the elderly are being increasingly recognized, with 42% of urban seniors experiencing "emotional hunger," highlighting the potential for elderly toys to address social belonging and cognitive training [4][6] Group 2 - The elderly toy market faces challenges, including a lack of suitable products, with 87% of current offerings being repurposed children's toys and less than 5% designed specifically for seniors [14][16] - The absence of "elderly-friendly" standards in the toy industry is a significant barrier, as current regulations only cover home appliances and fitness equipment [12] - Companies like Aofei Entertainment and Xinghui Entertainment are involved in the toy market, but there is a noticeable lack of focus on elderly products in their annual reports [13][12] Group 3 - The rise of elderly toys is seen as a new frontier in the silver economy, with products designed to enhance cognitive function and social interaction among seniors [10][19] - The integration of AI technology in toy development is being explored to create personalized experiences for elderly consumers, with companies like Shifeng Culture expanding their product lines to include AI companionship for older adults [20][22] - Community initiatives and government support are emerging to promote the development of elderly toys, including the establishment of specialized stores and standardized production practices [19][24]
Labubu爆火背后，3.1亿老人的情绪价值该被看见了
3 6 Ke·2025-06-23 00:59