从深海走来的困局与希望：澳洲鲍鱼如何在中国产能洪峰寻找出路？

Core Viewpoint - The Tasmanian abalone industry is facing a significant crisis due to a sudden market downturn, particularly affecting high-end products exported to China, leading to price drops, order reductions, and increased competition [1][3][4]. Market Conditions - Both wild and farmed abalone from Tasmania, especially high-end varieties for the Chinese market, are experiencing unprecedented challenges, including price declines and factory closures [3][8]. - The price of black-lip abalone in the Chinese market has decreased by over 30%, while high-end gift abalone sales have plummeted by more than 80% [8]. Industry Dynamics - The Australian abalone industry, particularly farming operations, is under severe pressure from the influx of competitively priced Chinese farmed abalone, leading to the closure of two abalone farms in Tasmania [8][10]. - Rare Foods Australia, a representative abalone farming company, has announced its delisting from the Australian Securities Exchange due to a 96% drop in stock price and over AUD 23 million in cumulative losses since its listing [10]. Competitive Landscape - The Tasmanian Seafoods, the largest abalone exporter in Tasmania, is struggling with increasing competition from Chinese farmed abalone, which offers better pricing and efficiency [6][8]. - The Australian abalone industry is characterized by its reliance on wild abalone, which is perceived to have a unique value due to its natural growth and sustainability compared to the intensive farming practices in China [14][18]. Future Strategies - The Australian abalone industry needs to shift from a high-end export model to a broader domestic and Asian market focus, emphasizing ecological sustainability and high nutritional value [20][25]. - A dual strategy is recommended, where companies continue to target high-end markets while also developing affordable products for everyday consumption, such as abalone-based sauces and ready-to-eat meals [23][26].