Apple(US:AAPL) 智通财经网·2025-06-23 01:37Core Viewpoint - Apple is significantly expanding its presence in the film industry by partnering with North Road, a Hollywood studio led by Peter Chernin, to secure exclusive rights for new movie releases, indicating its ambition in the entertainment sector [1][2]. Group 1: Partnership Details - The agreement grants Apple priority rights to purchase and distribute new projects developed by North Road, which has previously collaborated with Netflix for five years [1]. - Chernin's company, Chernin Entertainment, will continue to produce films for other studios, including two major projects set to premiere on Netflix [1][2]. Group 2: Apple's Film Strategy - Apple is accelerating its film business to enhance its Apple TV+ streaming platform, aiming to replicate the success of its popular original series in the film sector [2]. - The company is set to release its most ambitious film to date, "F1," starring Brad Pitt, on June 27, marking a significant step in its film production efforts [2][5]. Group 3: Chernin's Background - Peter Chernin is a respected figure in the media industry, having previously worked with Rupert Murdoch and led Fox, and his investment company has stakes in various media ventures [2][3]. - Chernin has integrated all entertainment assets, including popular reality shows, into North Road, which plans to produce numerous projects this year across various genres [3]. Group 4: Apple TV+ and Original Films - Apple TV+ is positioned as a global streaming subscription platform launched in 2019, while Apple Original Films focuses on the production and distribution of feature films [4]. - Films produced under the Apple Original Films label are expected to premiere on Apple TV+, with the upcoming "F1" being a collaboration with Warner Bros, first releasing in theaters before streaming [5].