五粮液打假升级、捍卫消费者权益

Group 1 - The core viewpoint of the article highlights the ongoing battle against counterfeit products in the e-commerce sector, particularly concerning the well-known liquor brand Wuliangye, which is actively working to protect consumer rights [4][5][6] - Wuliangye has reported alarming statistics, revealing that from November of the previous year, it has shut down 261 counterfeit stores and removed 6,431 infringing links from e-commerce platforms [4][5] - The company disclosed that among 1,610 products it authenticated for consumers from January to May, 268 were counterfeit, resulting in a counterfeit rate of 16.65%, indicating that for every six bottles purchased, one bottle could be fake [4][5] Group 2 - Wuliangye has identified deceptive marketing tactics used by counterfeit sellers, including claims of "100 billion subsidies" and "limited-time discounts" on various e-commerce platforms [5][7] - The company has emphasized the importance of maintaining a legitimate pricing structure, as the rise of e-commerce has led to price chaos and the proliferation of counterfeit products, which undermines consumer trust and damages the industry ecosystem [6][7] - To combat these issues, Wuliangye has published a list of 49 authorized online stores and encourages consumers to request invoices as proof of purchase, which is crucial for protecting their rights [6][7]