BABA(US:BABA) Zheng Quan Shi Bao·2025-06-23 02:46Core Insights - Alibaba Group's CEO announced the integration of Ele.me and Fliggy into Alibaba's China e-commerce business group, marking a strategic upgrade towards becoming a comprehensive consumer platform [1] - The decision is driven by the recent success of Taobao Flash Sale, which has shown significant business potential and prompted Alibaba to increase investment and resource integration, particularly in the instant retail sector [1][2] Group 1: Strategic Changes - Ele.me and Fliggy will maintain their corporate management structure while aligning their business decisions with the unified goals of the China e-commerce business group [1] - The strategic shift aims to enhance user experience by optimizing and integrating business models from a consumer perspective [1] Group 2: Performance Metrics - Taobao Flash Sale launched on May 2, achieving over 40 million daily orders within a month, with 75% of orders coming from non-tea beverages, indicating a significant expansion into various product categories [1] - The on-time delivery rate for Taobao Flash Sale orders reached 97%, showcasing operational efficiency [1] - During the recent Tmall 618 shopping festival, the platform saw a double-digit growth in active users, with a 10% year-on-year increase in GMV after refunds [2] Group 3: Market Position - Alibaba possesses a strong advantage in the consumer sector, with 1 billion annual active consumers and 300,000 brands on Tmall, supported by a mature e-commerce service system [2] - The strategic adjustment is expected to further enhance growth for Taobao Flash Sale by leveraging Alibaba's extensive resources [2]