36712人！观看人数破纪录，赞助商抢席位，“苏超”距离拿下千万元冠名商还有多远？

Core Insights - The "Su Super" league has gained significant popularity, with ticket sales reaching unprecedented levels and a record attendance of 36,712 at a recent match, showcasing strong fan engagement [1][10][11] - The number of sponsors for "Su Super" has increased dramatically, from 6 to 19 within a short period, indicating a growing commercial interest in the league [11][15] - Sponsorship fees for "Su Super" are rising, with the price for official sponsorship reaching 3 million yuan and the naming rights potentially exceeding 8 million yuan, reflecting the league's increasing market value [10][11][15] Sponsorship Growth - The league has attracted a diverse range of sponsors, including well-known brands like Heineken, Yili, and JD.com, highlighting its commercial appeal [11][22] - The sponsorship landscape is competitive, with many companies eager to secure a spot, leading to a situation where sponsorship opportunities are scarce [9][15] - The rapid increase in sponsors suggests that "Su Super" is becoming a valuable platform for brand exposure, with potential total sponsorship revenue estimated to reach 50 million yuan [15][22] Economic Impact - The league is expected to generate over 300 million yuan in comprehensive economic benefits throughout the season, with each host city projected to earn more than 2 million yuan [16][22] - The rise in tourism and hotel bookings during match days indicates that "Su Super" is positively impacting local economies [16][22] Challenges and Future Prospects - Despite its current success, "Su Super" faces challenges in maintaining long-term sponsorship relationships and proving its sustainability as a competitive league [21][22] - The league's ability to innovate in sponsorship activation and deepen brand engagement will be crucial for its future growth and stability [22][23] - Experts suggest that the league's model could be replicated in other regions, provided it adapts to local cultural and economic contexts [16][22]